In an age dominated by visual content, sound is the silent hero of branding, an often-overlooked tool that has the power to stir emotions, build identity, and anchor a brand in memory. Sonic ...

Troy says the organization's new logo and branding also aim to differentiate it from other brands, while drawing tourists to the area. Tourism reportedly serves as a key economic driver in the ...

Unilever on Thursday said the conglomerate has no intention of selling Ben & Jerry’s — despite a bid by the founders of the popular ice cream brand to buy back the company. Starting July 1 ...

“The United States was more than just a nation. It’s a brand. It’s a universal brand, whether it’s our culture, our financial strength, our military strength …. America rose beyond just ...

Also on Monday, families walked under an arch made of hundreds of fresh carrots featuring “International Fresh Produce Association” branding. A volunteer handed out Slinky toys in a “play ...

This “Career Transition Learning Series,” communicated to DOT employees by the Office of Human Resource Management last week, includes sessions on things like elevating your personal brand ...

The benefits of having a strong brand are tremendous. Strong brands charge premium pricing; they thrive during economic downturns; they attract great employees, partners and customers; and they can ...

McDonald’s has a new permanent menu item, McCrispy Strips, coming to its U.S. menu. The fast-food giant revealed that participating restaurants across the country will have McCrispy Strips as a ...

Fyre Festival − the brand behind the 2017 scandal-ridden music festival and the so-far failed second attempt − is for sale. Fyre Festival founder Billy McFarland announced on Wednesday ...