In today’s fast-paced and highly competitive retail environment, building a loyal customer base and maintaining consistent sales growth are at the core of business success. While traditional methods ...

If you wish to convince your board members and C-level decision makers that loyalty programs, you need to know what customers ...

Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

The sweeping new tariffs are Trump’s promise to free the U.S. from foreign dependence. In reality, they'll trap American ...

Mother's Day is a chance to connect with two customers at once – the child and the parent; the gift buyer and the recipient.

Another downside is that customer loyalty built by discounts is extremely fragile. Price-motivated customers are highly ...

Recently, loyalty programs have been heavily emphasized as a way to drive guest retention, however, the key to building ...

After almost three decades in New Zealand, loyalty programme Flybuys announced it would be closing in 2024. The company ...

The basic formula for Loyalty ROI is straightforward: Gain from investment minus cost of investment, divided by cost of ...

Good morning. Tariff wars may cause many Apple customers to rethink their loyalty to avoid high prices. “If the 145% China tariffs came into play, we believe Apple would have no choice but to start ...

However, research shows that increasing prices can negatively impact customer loyalty. And adding exorbitant costs to Apple customers would be a dealbreaker for many, Dan Ives, Wedbush Securities ...

It’s a tax on brand loyalty. For decades, brands have cultivated customer devotion not just by selling products, but by standing for something. Millions of consumers proudly wear their favorite ...