Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...

Picking up a pair of fur boots, he says, "Even Yeezy's can't come up with these," poking fun at rapper Kanye West's footwear brand. Apart from shoes ... pitches for ‘discount code’, Ritesh ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

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The controversial music producer released photos of the two new colorways that are anticipated for his latest product, the SL-01, AKA The Yeezy Slides. His deal with adidas may be over ...

Once again, Kanye West has done the impossible: his latest shoe release, the Yeezy BL-01 "Bully" continues the trend of minimalist bold designs to redefine accessible footwear.

German sportswear giants Adidas and Puma have both announced they are seeking to reduce costs, including through possible job ...

GERMAN sportswear giants Adidas and Puma have both said they are seeking to reduce costs, including through possible job cuts ...

“Yzy women’s coming next. SCALING INNOVATION. For anyone in clothing that doesn’t work at Yeezy be afraid Be very afraid,” West wrote, in part. “No corporations leveraging my platform ...

If you’re wondering why buying the latest pair of racing shoes can feel like trying to score Taylor Swift tickets, you’re not ...