The EV Tires Market is poised for significant expansion as the demand for electric vehicles (EVs) continues to rise globally.

Yokohama Rubber, in partnership with METRIKA, is developing an AI-based technology algorithm to improve tire pressure checks.

Mixed financial performance and heavy debt challenges follow Goodyear's acquisition of Cooper Tire.

When Goodyear announced its "Goodyear Forward" plan in late 2023, there undoubtedly were those who expected it to be nothing more than a slash-and-burn strategy. But 14 months into the initiative, ...

K&M Tire emphasized that "tomorrow starts today" with its "Shaping the Future" theme at the K&M Tire Conference.

The No. 90 Toyota test car was driven primarily by defending GT500 champions Sho Tsuboi and Kenta Yamashita, whose regular No ...

Yokohama ADVAN Sport EV tires enhance performance and efficiency for NIO's ONVO L60 SUV. Learn more about the fitment here.

Companies of all sizes around the rubber industry made key strategic business moves in 2024 to position themselves for the ...

Yokohama intends to test AI technology to gauge tire pressure, an innovation that furthers the company's initiative to aid ...

A Yokohama Rubber Co. app can determine a tire's air pressure by recording the sound made when tapping on the tire.

The old-gen Forester Wilderness will be replaced by the new-gen Forester Wilderness for model year 2026 in the nearest of ...