The tradition of Amazon Prime Day started a decade ago with the inaugural event held on July 15, 2015 to coincide with Amazon's 20th anniversary. Since then, it has expanded to include more days, more ...

The online retailer announced that Prime Day will run from July 8 to 11, or about 96 hours. Amazon said that the sale, which had started as a single day, is now four days, “offering Prime members more ...