News

LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand
The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely ...
Irish Star on MSN3d
LIV Golf hires executive who cost Bud Light $1.4bn with trans campaign controversy
Alissa Heinerscheid made the headlines for all the wrong reasons back in April 2023 when she opted to hire transgender ...
LIV Golf hires former exec who ran Bud Light’s disastrous woke ad campaign
The marketing executive that was behind the ad campaign that tanked the No. 1 beer in America seemingly got a mulligan.
The New York Times21d
We Should Improve D.E.I., Not Erase It
Re “The Corporate D.E.I. Movement Was Destined to Fail,” by Anson Frericks (Opinion guest essay, March 17): Mr. Frericks seems to misunderstand the purpose of internal diversity, equity ...
AOL1mon
Dylan Mulvaney reflects on the Bud Light backlash almost 2 years later on 'The View'
Former Anheuser-Busch President of Operations Anson Frericks remarked in February that the brand has yet to fully recover, though Bud Light has been making efforts to win back customers.
Fox Business2mon
David Spector
Former Anheuser-Busch executive Anson Frericks revealed how pressure from Europe and California led the beer brand to embrace DEI. Google has officially begun the process of unwinding their DEI ...