Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s ...

Apple revealed iOS 26 featuring Liquid Glass at WWDC 2025, but the lack of a killer AI feature left analysts questioning its ...

The tech giant showcased "Liquid Glass" for iPads, Mac, and more products at its WWDC developer conference.

After stumbling out of the starting gate in Big Tech’s pivotal race to create artificial intelligence, Apple will try to ...

WWDC 2025, but low expectations and resilient progress highlight a tactical buy opportunity. Click for my AAPL update.

It's not just Apple Intelligence. Tim Cook is trying to satisfy both consumers and the market, and pleasing neither.

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

Wedbush's Dan Ives, who graded the presentation a 'B,' spoke to CNBC after the event, saying that Apple has "six to nine ...

Apple Chief Executive Officer Tim Cook wished a happy Father’s Day to dads across the world in a short but warm message on ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...