CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and drawings on takeout cups. But the company just set some limits.

A visit to Starbucks locations shows unhappy workers. Baristas don’t like the new policies instituted by CEO Brian Niccol.

Brian Niccol is making some big changes at Starbucks. It's hardly his first time attempting a turnaround at a fast-food chain. Niccol has two decades of experience in the restaurant industry, from ...

The heads of Starbucks, Blackstone, Microsoft, and Apple are among the highest-paid business leaders of publicly traded ...

Starbucks and Wendy’s shares each have about 25% upside, according to Evercore’s David Palmer. Trends could bear that out.

Baristas are drawing animals, smiley faces and other doodles on cups. They aren’t just in a good mood. They’re following ...

Since Brian Niccol took over as the CEO of Starbucks last fall, he has made a slew of moves to start bringing customers back to the company's stores and reverse slumping sales. He has vowed to reduce ...

Starbucks' first 3D-printed coffee shop is opening in Brownsville, Texas, next week. The 1,400-square-foot building shell has ...

The new dress code is just the latest tweak under CEO Brian Niccol, who aims to return the coffee chain’s image from a ...

Newly minted Starbucks CEO Brian Niccol is having a rough start to his tenure as the head of the coffee giant. Environmental ...