Key Takeaways Starbucks CEO Brian Niccol has been busy with a turnaround plan at the coffee chain since taking over last fall ...

CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and drawings on takeout cups. But the company just set some limits.

I’ve been going to Starbucks Corp. (NASDAQ: SBUX) since the 1980s. I’ve been to locations in Europe, Japan, and nine states.

Baristas are drawing animals, smiley faces and other doodles on cups. They aren’t just in a good mood. They’re following ...

Starbucks' first 3D-printed coffee shop is opening in Brownsville, Texas, next week. The 1,400-square-foot building shell has ...

Starbucks (NASDAQ: SBUX) hired a new CEO, Brian Niccol, who started last September. Just before Niccol took over, Starbucks' ...

The new dress code is just the latest tweak under CEO Brian Niccol, who aims to return the coffee chain’s image from a ...

Starbucks' new dress code could lead baristas to spend on overhauling their wardrobe. It's also giving some pause about the ...

Starbucks is creating a new dress code for store employees in an effort to revamp its cafes. Here are the new guidelines.

The new look for baristas won’t solve all the coffee chain’s problems, but It might help the whole company improve its ...