But the momentum of recent weeks is undeniable, with both the PGA Tour and LIV Golf, which PIF funds, hinting at a final deal being close. And yet, formal finalisation should not be confused with ...

The SI Golf staff debates major exemptions and a new scoring format for LIV Golf, and whether the LPGA’s new slow play policy will be harsh right away.

Adrian Meronk took the title in the first event of the 2025 LIV Golf season in Riyadh last week and now attention switches to ...

McIlroy opened up on a variety of topics, including reunification of men's pro golf, LIV golfers as European Ryder Cup ...

A new dynasty may be developing in LIV Golf after Legion XIII ran away with the first team title in Saudi Arabia. Captained ...

This year's tournament in Adelaide will start in two days, and it seems that Cameron Smith, probably the best golfer from ...

McDonald’s UK’s ‘Order Like Stormzy’ campaign and a Winter Olympics countdown from NBC Sports.

Cristiano Ronaldo turned 40 years old-an age when most athletes have long hung up their cleats, sneakers, tennis rackets or ...

For a guy who comes from outside the world of golf, new LIV Golf CEO Scott O’Neil now occupies a hot seat among the game’s ...

The new brand campaign produced with Arts & Sciences and BBDO New York, is teeing up the next chapter of the league and its bold vision for the sport.

New LIV Golf CEO Scott O'Neil sees opportunity for the league because of the potential investment from PIF, which funds LIV Golf, in the PGA Tour.

Whereas LIV chairman Scott O’Neil added: “The acknowledgement that competitors from the LIV Golf League and the International ...