Spike Lee reveals that a viral meme was a factor in casting A$AP Rocky for his latest film, "Highest 2 Lowest".

Hollywood casting choices are increasingly influenced by social media metrics, but director Spike Lee has taken a decidedly ...

Spike Lee reveals that an Instagram meme inspired him to cast A$AP Rocky alongside Denzel Washington in 'Highest 2 Lowest.' ...

In a Hollywood landscape increasingly influenced by social media, Spike Lee’s casting choices are proving just how ...

Acclaimed director Spike Lee has revealed that he cast A$AP Rocky in his upcoming film Highest 2 Lowest after seeing a meme ...

Spike Lee hired the rapper for 'Highest 2 Lowest' after social media joked he could be Denzel Washington’s son.

Acclaimed director Spike Lee has revealed that he cast A$AP Rocky in his upcoming film 'Highest 2 Lowest' after seeing a meme ...

Spike Lee cast A$AP Rocky in his new movie after seeing a meme on Instagram which compared him to Denzel Washington. The director hired the rapper to star in his new film Highest 2 Lowest alongside ...

Spike Lee cast A$AP Rocky in his new movie Highest 2 Lowest after seeing a meme on Instagram which compared the rapper to ...

Spike Lee admits a meme likening A$AP Rocky to Denzel Washington inspired Rocky's casting in 'Highest 2 Lowest'. The rapper ...

While follower counts have been known to aid casting decisions in today's Hollywood, Spike Lee is turning to the memes.

Don’t count David Cronenberg among the auteurs carrying the torch for theatrical exhibition. Speaking to Jim Jarmusch for ...