The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the ...

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...

Coca-Cola is bringing back its anticipated "Share a Coke" campaign, tailored for today’s new generation of consumers and ...

After winning a WARC in 2023 for Coca-Cola’s Meals campaign, this year we introduced to you Hey AI! – the world’s first agentic AI for advertising, designed to hyper-target audiences at the moments of ...

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books ...

The ad comes courtesy of WPP Open X and VML New York, who used AI to scan the books ... strategy and content at Coca-Cola, said in a press release. While there seems to be a trend of brands doing away ...

Share a Coke' saw the Coca-Cola logo replaced by first names – which, as you might expect, drove countless people to search for their own or that of their friends – because not even the best ...

Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...