Meta joins companies like Walmart, Lowe’s and Ford, which have already announced they would scale back their commitments to diversity, equity and inclusion programs.

Meta is ending its diversity, equity and inclusion programs, known as DEI, the company said Friday, becoming the latest company to pull back from such practices in the wake of pressure from conservative critics and customers.

A memo from Meta says DEI has become ‘charged’ because such practices are seen as delivering ‘preferential treatment of some groups over others.’