Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

ELLE beauty editors try Pat McGrath’s newest product, inspired by the Maison Margiela Couture Spring 2024 show.

When it comes to makeup artistry, few names carry the weight of Pat McGrath. Dubbed “Mother” by the fashion and beauty worlds ...

Referencing data and medical literature, Medicube argued that “Bell’s Palsy is most likely caused by a viral agent” and that ...

Glow Recipe is launching into the makeup category with Dewy Flush a "no blush" blush. Everything we know about the soon-to-be ...

One PS editor tested the Ursa Major Green Slate Mineral Polish and loves the dewy glow it brings her post-travel facial routine — read her review here.

Following a Korean skincare routine transforms the health and appearance of the skin. This is achieved with consistency and a choice of products that suit your specific skin type and concerns. Adopt ...

Boosts skin health: Chia seed water is also great for your skin. The Maryland Institute of Plastic Surgery explains that ...

The coveted "glass skin" look – clear, luminous skin – is possible, and one ingredient that can help you achieve it is ...

A beauty content creator has shared a bizarre skincare hack which she claims will prevent wrinkles. She insists a natural, ...

Glow like never before with these expert tips for achieving smooth, radiant glass skin. Let hydration and care transform your ...