In the 1960s, one man wanted to make a new toy car for little boys. Fifty-seven years later, the Hot Wheels brand has transformed into a behemoth that has left no stone unturned. The return of the ...

(NASDAQ: MAT) announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and ...

Get ready for the most exciting, stylish, and action-packed event of the season! Okada Manila proudly collaborates with ...

Okada Manila proudly collaborates with Barbie and Hot Wheels, bringing their worlds of speed, creativity and collectibility ...

Hot Wheels just released its first Ferrari collection in over a decade — and it's got our (grown-up) attention ...

Mattel, Inc. debuted the first nine Hot Wheels® products from the brand's recently announced partnership with Ferrari, the legendary luxury sports car manufacturer. For the first time in more than 10 ...

Mattel has officially launched its full lineup of FAST channels across current partnering platforms in the U.S., with more expansions planned.

Mattel is expanding its reach as it reaches 80, building publishing partnerships with Yoto, TOKYOPOP, and Tonies to reach ...

Mattel Publishing has inked a slew of new deals that will see a multi-title collaboration with Yoto, an expanded partnership ...

Adults are the world's fastest-growing group of toy buyers. They're collecting Lego, plush toys, Hot Wheels, Barbies, Sonny ...

Mattel has so many spectacular Hot Wheels queued up for 2025 that it will be tough to keep your budgets in check. Good luck ...

Reps. Marjorie Taylor Greene and Nancy Mace couldn’t stand the idea of their Democratic rival receiving a Capitol Police escort.