WPP (NYSE:WPP) and Bain Capital plan to split market research company Kantar Group in preparation for a sale, the Financial Times reported Sunday, citing people familiar with the matter.

The report highlights how India’s rural consumers are recalibrating their choices amidst economic strain, while embracing ...

While traditional formats like TV and print still command trust and scale – especially among older demographics – the balance ...

NEW YORK, April 17, 2025 /PRNewswire/ -- Kantar, the world's leading marketing data and analytics company today announced the launch of the Tariff Toolkit, a comprehensive service designed to help ...

The Rural Barometer Report 2025 reveals a resilient yet cautious rural India grappling with economic pressures while rapidly ...

Kantar also discovered that cancellations are lower among those on ad tiers. In the period, 65 percent of new Netflix subs went for the ad plan, up from 42 percent last year.

LONDON, April 02, 2025--(BUSINESS WIRE)--Kantar’s Worldpanel, the global experts in decoding shopper and consumer behaviour, announces that it will expand its UK grocery panel by 83% to cover ...

Kantar, a global platform specialising in marketing data and analytics, has appointed Nadya Ardianti (pictured) as its new managing director for its Indonesian operations, marking a fresh chapter ...

Kantar has launched ‘The Influencer Playbook’ a report helping brands to evaluate and benchmark influencer campaigns against cross-format digital ads and influencer peer groups. It also explores key ...

Kantar’s Worldpanel, the global experts in decoding shopper and consumer behaviour, announces that it will expand its UK grocery panel by 83% to cover 55,000 households, making it the largest and most ...