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Poppi's Big Game Blowout Left the Door Open for Its Competitor
Supposedly the Super Bowl is about two football teams playing for rings, cash, and a spot in sports history, but this year's ...
That's a Lot of Beef For a Prebiotic Soda
Trendy prebiotic soda brands Poppi and Olipop are beefing online. But which one is actually better for you? We asked a ...
After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...
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Why Poppi’s $25K Influencer Vending Machine Stunt Didn’t Go as Planned
If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...
Poppi sent vending machines to influencers — and it majorly backfired
The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...
The prebiotic soda brand and two-time Inc. 5000 honoree was previously valued at $200 million in 2021.
Better-for-you soda is now a billion-dollar business. Well, closer to $2 billion, actaully. Prebiotic soda brand Olipop just closed a $50 million Series C funding round valuing the company at 1.85 ...
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The new cola wars: Olipop and Poppi fight over consumers and attention during the Super Bowl
While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...
Poppi soda slammed for ‘out of touch’ influencer stunt: ‘Definitely not buying another one’
The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...
Are drinks like Poppi and Olipop healthier than traditional sugary sodas? How the naturally-sweetened offerings compare
What about diet soda? “While diet drinks are low in calories, they often contain artificial sweeteners that some people ...
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Olipop vs. Poppi: The Soda Alternatives Everyone Is Talking About
Olipop and Poppi are two soda alternatives taking over the scene with unique flavors and lower-sugar options. Here’s what you ...
Prebiotic soda brand Olipop valued at $1.85 billion in latest funding round
Prebiotic soda brand Olipop said Wednesday that it was valued at $1.85 billion in its latest funding round, which raised $50 ...
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Olipop To Expand Marketing Efforts Following $1.85B Valuation
The brand also hired an industry veteran to reshape its leadership structure, with Coca-Cola executive Mel Landis as its new ...