Nielsen has refreshed its monthly “The Gauge” report to count Warner Bros Discovery’s (WBD) and Paramount Global’s streaming ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a Nielsen competitor ...

Legacy media companies amassed only 10 percent of total television viewership during the month of March, according to new ...

For the first time in Nielsen's monthly Gauge reports, its top 10 most-watched streaming titles were distributed by seven different platforms ...

Cable did see its share grow from 23.2 percent in February, thanks in large part to March Madness: The men’s and women’s NCAA ...

Paramount has experience working with new measurement vendors. The company tapped another upstart, VideoAmp, to provide audience measurement during a months-long contract dispute with Nielsen ...

Paramount trumpeted its pivot to VideoAmp last year when a contract dispute with Nielsen left the CBS parent without any traditionally collected numbers to circulate. VideoAmp, whose CEO is Fox ...

The first trailer for Paramount's Naked Gun reboot has arrived, with Liam Neeson taking over the role of Frank Drebin Jr., the son of the original Frank Drebin, originated by late actor Leslie Nielsen ...

TV viewing in the U.S. is settling into more seasonal patterns, according to Nielsen’s The Gauge for March, with the NCAA ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering ...