The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to ...
The Paramount Global and Nielsen impasse is now in the second month. With multicurrency options, the standstill has impacted ...
Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to ...
"We cannot reset the value of our services to a fraction of their worth due to the circumstances and demands of one client," ...
Nielsen concluded by calling Scott's Gladiator II set an “extraordinary visual creation.” Hopefully, if Nielsen's services ...
"Gladiator II" pulled out all the stops Monday night while celebrating its Los Angeles premiere at the TCL Chinese Theatre.
The big trend in Q3 earnings this year was streaming growth, and Paramount was no exception according to Friday's earnings ...
But Nielsen’s tabulation showed approximately 13.62 million viewers watched the show on Paramount Network, CBS and a handful of other Paramount-owned cable networks.
The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to clients earlier this week, Nielsen CEO Karthik Rao said that Paramount has been ...