Poppi soda slammed for ‘out of touch’ influencer stunt

Poppi Is Getting Backlash for Their Vending Machine Stunt with Influencers — Here's Why the Internet Is Up in Arms
Here's what to know about the Poppi vending machine controversy, including how it started and what the brand owner has said since the drama began during Super Bowl weekend.
Why Poppi’s $25K Influencer Vending Machine Stunt Didn’t Go as Planned
If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the trendy prebiotic soda brand that accidentally turned a Super Bowl campaign into a PR disaster.
Poppi soda slammed for ‘out of touch’ influencer stunt: ‘Definitely not buying another one’
The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address the controversy.
Poppi sent vending machines to influencers — and it majorly backfired
The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the soda brand, the public’s reaction to the activation was as ice-cold as the soda stocked in the machines.
Poppi’s Super Bowl ad sparks influencer backlash
The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators have defended Poppi’s campaign, arguing that the brand’s exposure justifies the marketing spend.
Poppi faces backlash for viral vending machine stunt
Poppi’s latest marketing campaign sent vending machines to influencers, sparking backlash. Critics question if the PR move went too far.
Breaking Down the Poppi Vending-Machine Drama
Uh-oh, Poppi is having its Tarte moment. If you understand that sentence, it might be time for a social-media detox. If you don’t, welcome: A healthy-soda brand is currently under fire for loaning out vending machines to a bunch of rich influencers.
Poppi Founder Addresses Backlash Over Influencer Vending Machines
Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw influencers given vending machines stocked with the prebiotic soda.
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Poppi Fumbled With Its Vending Machine Marketing Tactic — Here's Why People Are Mad
Poppi reportedly sent custom $25K vending machines and free soda to select influencers, sparking backlash for being out of ...
What brands can learn from the Super Bowl ads we’re still talking about
Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.
After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.
Are drinks like Poppi and Olipop healthier than traditional sugary sodas? How the naturally-sweetened offerings compare
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Popular soda alternative Poppi defends gifting life-sized vending machines after backlash
The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign ...
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poppi takes centre stage in new commercial
Alix Earle, Jake Shane, and Rob Rausch explore Soda Thoughts and give people the freedom to love soda again in the 60-second spot.