Atomic 212° won’t change post its sale but will enhance what the agency has already built, newly minted CEO Rory Heffernan ...

From data enrichment to onboarding, the plumbing for data-driven buying is a critical piece of the ecosystem. Here, we focus ...

They provided what are called clean rooms. secure, privacy-compliant platforms that allow companies to compare, analyse, and ...

The firm’s new identity solution undertakes data privacy considerations for premium video ads in a multiscreen environment.

Scope: Federal agency, which provides health coverage to more than 160 million people through Medicare, Medicaid, the Children’s Health Insurance Program and the Health Insurance Marketplace, is ...

The group upheld 2025 growth expectations, believing its end-to-end marketing offerings and new business wins will offset ...

The world of adtech has always been slightly confusing to navigate with transactions and signals disappearing into the black ...

JPMorgan analyst Daniel Kerven lowered the firm’s price target on Publicis (PUBGY) to EUR 133 from EUR 140 and keeps an Overweight rating on ...

Like other agency groups, Publicis has seen its stock price slump since the start of 2025, dropping as much as a quarter from a near-record high of €103 to a low of €76 in early April, before ...

Agency group is “extremely confident” it will hit annual growth forecast, expected to be between 4% and 5% in 2025 ...

For the year as a whole, the owner of agencies such as Leo and Saatchi & Saatchi continues to expect organic net revenue growth of 4% to 5%. It also forecast a second-quarter performance within that ...

Very strong Q1 at +4.9% Confirming guidanceafter record new business run April 15, 2025 Net revenue up 9.4% in Q1, including organic growth of +4.9% All regions performing well despite challenging glo ...