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As with marriages, M&As are on the downturn. Though we reckon neither should deter you from making a workplace proposal.
WPP and Interpublic Group, have not yet seen a significant impact on client spending, although WPP has warned that its sales ...
The ad market was cast in a dismal light on both sides of the Atlantic with WPP and Interpublic Group (IPG) releasing ...
CEO Mark Read points to thousands of under-the-radar pitches and a growing focus on data and AI as reasons for optimism amid ...
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The Financial Express on MSNWhat WPP and Publicis’ quiet acquisitions mean for the future of data trust in advertisingThey provided what are called clean rooms. secure, privacy-compliant platforms that allow companies to compare, analyse, and ...
Omnicom posted 3.4% organic growth in Q1 2025 although net income fell sharply by 9.7%. Media and advertising led the way ...
Once built through bold mergers and global expansion, the Big Five ad networks have evolved from traditional agency ...
It’s “counterintuitive” to cut advertising in a time of economic stress because that’s exactly the time when it’s good to market to consumers that are being more strict with their budget, according to ...
WPP said its clients were waiting to see how damaging tariffs become before deciding whether to change their budgets, limiting the impact of the tensions between the United States and China on its ...
Consolidation has resulted in the Big Five companies (WPP, Omnicom, Interpublic, Publicis, and Dentsu) generating nearly 30% of the world’s total ad revenue. Such consolidation has been driven ...
In March, an announcement landed quietly but landed hard. Publicis picked up Lotame. A month later, WPP had acquired InfoSum. To most people outside the marketing and media world, these names mean ...
The car industry, one of the sectors most vulnerable to a trade war, is likely to lead the way in curtailing ad spend ...
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