Rania Masri, Chief Brand and Marcomms Officer at the newly rebranded IMI spoke to Communicate about several topics pertaining to the broadcast and entertainment industry today.

Founded by serial entrepreneur Naguib Sawiris, MONIIFY aims to empower the next generation of entrepreneurs and investors to make smarter money moves by providing insights and analysis on ...

Publicis Groupe Middle East, has partnered with the Dubai Business Women Council (DBWC) to launch a series of workshops aimed at providing female-founded micro, small and medium-sized enterprises ...

How do you handle creative blocks or moments of doubt in your work? I pause, breathe, and step back. I take a walk, listen to music, or engage in any activity that allows me to completely detach from ...

At TMB, they push boundaries by integrating emerging technologies like predictive analytics and AI to foster deeper connections between brands and their audiences. Furthermore, they are redefining the ...

Women Driving Change in the GCC The insights in this article were contributed by Anne-Laure Malauzat, Management Consultant at Bain & Company. The Gulf Cooperation Council (GCC) region has seen a ...

Nancy Assaad, Founder and CEO of The Marketing Boutique A lifelong passion for science, particularly physics, and a deep curiosity about how things work led Nancy Assad to pursue a career in ...

Leading integrated marcoms firm headquartered in Abu Dhabi, 9Yards Communications – The Capital’s Agency, has today announced the signing of a co-operation agreement with global B Corp PR agency, Milk ...

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted of millennials and ...

The Smart Dubai Executive Committee and du, the Smart City Official WiFi Provider in Dubai, officially announce the roll out of WiFi UAE services in various public areas. The service aims to empower ...

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. According to WPP’s global agency, The&Partnership, ad fraud was ...