Capturing consumer attention has always been fundamental to effective advertising. In its 2003 Media Model, the Advertising Research Foundation (ARF) ...

Generative AI enables the production of content at scale. It has been found to generate narratives with essential elements like concrete characters, logical plot development, and coherence, which are ...

WhatsApp may be the fourth most popular social network in the world. However, to date it has not been a place publishers have had much success building audiences. Over the last few years though, the ...

November 6 @ 11:00 am - 11:45 am | Virtual ...