Marketers can draw on principles from the Center for Humane Technology to adapt harmful technology practices into more humane ...

Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in ...

Terminus is an account-based marketing (ABM) platform that helps B2B vendors and agencies reach prospects at target accounts ...

First-party data is still critical to personalization and customer experience, whatever ends up happening to third-party cookies.

AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and ...

Organization is the unsung hero of email marketing success, and it's especially important during the busiest times of the year.

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. But in the rush to ...

From new uses of AI to a closer eye on email deliverability, 2024 brought opportunities for marketers to expand their ...

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% ...

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions ...

Retailers are facing significant challenges and opportunities as they prepare for 2025. To stay ahead, leveraging advanced technology and data strategies to enhance customer engagement and drive ...