In the next two years, linear TV will be deprioritized so much that holding companies will begin outsourcing their linear ...

Sigma, MiQ's new AI-powered ad platform, gives advertisers better analytics and attempts to unify the fragmented data ...

Kip AIR was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but ...

Despite all the drama, companies haven’t completely abandoned the Privacy Sandbox, and BU's Garrett Johnson has the receipts ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AppLovin’s CEO has reluctantly embraced the spotlight; Democrats are still failing on digital ads; your daily TikTok habit ...

Marketing has evolved dramatically – from one-size-fits-all tactics to today’s hyper-personalized, data-driven strategies.

With the programmatic curation trend, a large share of budgets has consolidated around deal IDs. This is a problem because ...

Can the IAB Tech Lab's Trusted Server really help restore publishers’ ownership of monetization and wrestle back control from ...

Classify is entering a crowded space of AI-powered contextual curation and sentiment analysis offerings. But it's already ...

Spanish airline Iberia has gone fully self-serve by adopting Flight Control, which provides real-time data and improved ad ...

Last year, the IAB Tech Lab announced its new “Ad Format Hero” initiative to standardize emerging CTV ad formats.