Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

This a long overdue moment of reckoning for companies who (still) hold disproportionate control over publishers' website ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The Google antitrust ruling will have wide-reaching implications for the tech industry at large, not just the ad businesses ...

Sabrina Sierant joined Mondelez more than 12 years ago, which seems like a prior age in shopping terms. In December 2019, she took on marketing for the US Chips Ahoy business, as Mondelez orchestrated ...

Pinterest conducted reviews of five potential ad tech acquisitions. Plus, what do LLMs think is the best retail media tech ...

Netflix is coming out of the first quarter of 2025 in a strong position, although its ad revenue remains just a small part of ...

In other Google antitrust news, the remedy phase for the search case begins on Monday in Washington, DC. Last year, Google ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Google says AI Overviews link out to a “greater diversity of webpages.” But AIOs generate fewer clicks and index higher to ...

Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands like Sour Patch Kids ...