Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

The influencer economy is growing up—fast. For brand marketers, it's no longer about viral reach but strategic fit, risk control, and real consumer resonance, says C Com Digital founder.

While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the ...

IPL ad clutter is real—this Google campaign dodges it with snackable trivia, UI smarts, and a behavioural nudge, not nostalgia.

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility ...

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to ...

The Cannes Lions has announced its Jury list comprising global industry leaders selected to award creative work and define ...

In the age of real-time scrutiny, trust is not built by clever marketing. It is earned through transparency, accountability ...