Leo Macias, who led marketing for Amazon Prime Video & Studios and Snap Inc., observed the marketing industry pivot away from ...

Americans are flocking to their polling stations for the presidential election, and brands like Lyft, Violife and Krispy Kreme are launching campaigns and deals offering everything from free childcare ...

After WPP’s reorganization of Wunderman Thompson earlier this year, Thompson was formed to service the U.S. Marine Corps account. The 200+ person team will deliver work across the marketing funnel to ...

The Cataclaws campaign coincides with the Lego Group’s annual “Build to give” initiative, kicking off from 11 November, which encourages everyone to help share the superpower of play with children who ...

But at the same time, faced with declining efficacy of traditional advertising, brand marketers are being challenged to find new ways to keep creativity at the core, connect to meaning and purpose and ...

Ogilvy has named Christopher Andrews its new CEO, replacing Arthur Fleischmann, who had been leading the agency since Marie-Lise Campeau’s departure late last year. Fleischmann also announced that he ...

In four ads directed by Academy Award winner Taika Waititi, Sephora shows that many gifting conundrums are caused by ...

Gap’s recent marketing work has focused on dance and music through upbeat campaigns with musicians Tyla and Troye Sivan, both ...

Having spent over two decades in India and Singapore as a marketer at the home of branding, Procter & Gamble, Coach CMO and ...

There was a time when, in the words of Anna-Louise Gladwell, managing director of indie digital agency AnalogFolk, freelancing was widely seen as something of a “distress purchase”.

The climate activism group targeting Ogilvy has sent packages to the WPP agency's clients in another stunt. Sainsbury's, AstraZeneca, the Mayor of London, Unilever and Haleon – all clients of Ogilvy – ...

British fashion retailer FatFace has launched its Christmas campaign, which is intended to showcase the beauty of gifts that stand the test of time. "It’s a wonderful gift", created by Livity, which ...