Efficacy Worldwide has become the Agency of Record (AOR) for Hero Cycles. The agency has bagged this mandate after a multi-agency pitch. “With this partnership, we aim to captivate our target audience ...

Sales, Royal Sundaram General Insurance, tells us how a consumer-centric focus has simplified the complex insurance processes for customers ...

According to TRAI, digital radio broadcasting can provide new opportunities to radio broadcasters and value-added-services to ...

The sponsorship will provide vital funding for Hyderabad FC’s operations which will include player development, augmenting infrastructure and enhancing fan engagement ...

During a panel discussion at the e4m iDAC 2024, experts explored the intricate relationship between creativity and business objectives in client-agency dynamics ...

Myntra has launched a film for it Big Fashion Festival bringing together Neil Nitin Mukesh, Seema Sajdeh, Maheep Kapoor, ...

Anil Kapoor, renowned for his timeless appeal, fitness, and enduring presence in the film industry, perfectly embodies the ...

At the e4m iDAC 2024 panel, industry leaders highlighted the need for traditional agencies to adapt in a digital-first world ...

This means that in addition to the value of players' contracts, franchises will now also pay them for their appearances ...

Mayank Jain has been promoted to Vice President of Digital Ad Sales at TV9. Jain was earlier Regional Head-Digital Sales at ...

Publicis Media India has launched Markriti, a machine-learning based Marketing Mix Modeling (MMM) tool. “Powered by Meta Open ...

The Ministry of Information and Broadcasting (MIB) commissioned 57 new community radio stations during financial year 2023-24. The information has been shared by the MIB in its annual report of ...