LoopMe, the global leader in brand performance, today (10th June, 2025) announced the launch of its Custom Audience ...

"We’ve normalised media waste, privacy blind spots, and ad fraud," said Hailey Brewer, client sales director at Nano ...

Although Meta already provides advertisers a range of AI tools which can generate variations of existing ads and make changes to them before targeting users on Facebook and Instagram, these newly ...

A new study provides key insight into the most effective ways for brands to enhance connected TV (CTV) ad creatives to ensure ...

By integrating Starcount’s dynamic audience segments into LightBoxTV’s platform, planners can now layer in passions, values, ...

Mark Read will step down as CEO of WPP by the end of 2025, concluding a 30-year tenure at the advertising giant, including ...

Sotiris Oikonomou, managing director of MarkApp, stated: "At MarkApp, our mission is to make contextual performance ...

PubMatic is meeting this moment with a platform engineered for real-time, data-driven, omnichannel monetisation, empowering ...

Ad buyers can now make use of Peer39’s advanced contextual data in combination with Experian’s UK audiences through its ...

Opti Digital, a premium ad revenue platform and recently recognised Google Certified Publishing Partner (GCPP), is proud to ...

Nearly half of publishers have reported an increase in referral traffic from social media platforms over the past year, ...

PubMatic, una empresa tecnológica independiente que está dando forma al futuro de la cadena de suministro de la publicidad digital, ha anunciado hoy la ampliación de su colaboración con Trainline. Est ...