The truth is that major TV brands - big automotive, telecommunications, consumer product companies - rarely placed media schedules on even the biggest of three cable TV news networks.

DOJ trial wrapped up this week as both sides tried to prove several things ahead of closing arguments scheduled for November.

It's 2024, and a media planner's best friend, and most utilized tool, is still Microsoft Excel? Yes, that is a mind-boggling fact.

Although Netflix continues to see strong global subscriber growth, total viewing hours have only inched up 1% year-over-year, ...

In a recent interview at a Financial Times event, Diller cited concerns that companies have to stop believing they are in a ...

On Sept. 26, the organizers of Save A Life Day hope to distribute 101,168 free naloxone doses via 600 events in 34 states.

Omnicom Health Group Teamed with the Prison Library Project on a novel and daring campaign call "Contrabanned" to highlight ...

Miami ad agency Alma has named Julie L. Andrews as head of business leadership. Previously, she was VP, managing director of ...

Texas students and the Austin-based ad agency The Ampersand Group are pressing a federal judge to block restrictions on social media platforms' ability to serve minors with targeted ads.

Last Saturday was a momentous day in the world of media, especially for those of us of a certain age. Saturday was Sept. 21, the exact date mentioned in one of the happiest songs of all time ...

The campaign originally broke in 2006, when Doritos invited fans to to develop their own homemade Super Bowl commercials to win prize money and … Read the whole story ...