KANSAS CITY — Yum! Brands subsidiary Taco Bell is using menu innovation as a primary driver for sales growth. The company, which generated a record-high $1 billion in profit in 2024, is aiming to ...

head of analytical research at Placer.ai, which tracks foot traffic to restaurants and retailers. “Since their debut in December, year-over-year visits to Taco Bell have outpaced the broader ...

The announcement for expansion in Mexico comes after the burrito chain said in February it was assessing President Trump's tariffs on the region.