Valentine’s Day might seem like any other commercial holiday given the abundance of candy and the sheer number of cards lining store shelves, but if you put in a little effort and a lot of heart, it can be about so much more. After all, at its core, February 14th is about celebrating love in all its forms, with or without sweet treats.

Not that you need a reason to treat yourself, but February 14th sounds like the perfect excuse to indulge in some self-care solo or with your loved one(s). Whether that means stocking your partner’s fridge with their favorite snacks (or these great food-related gifts),

Feb. 14 is around the corner, and if you’re shopping for a Valentine’s Day gift for your special someone, you’re not alone: 87% of American consumers say they’ll buy a Valentine’s Day gift his year and spend an average of $165 on the holiday.