A new WPP Media forecast predicts creator ad revenue will overtake studios and media companies in ad revenue this year.

Publicis Groupe (PUBGY) (PGPEF) has won Mars Inc.'s $1.7B media account from UK-based rival WPP (WPP), Adweek reported ...

WPP Media now expects global ad revenue to reach $1.08 trillion in 2025, with 6.1% growth projected for 2026. Digital ...

Chief Executive Mark Read—who has been at the company for more than 30 years—will retire from the board and as CEO on Dec. 31 ...

Mark Read’s exit has created a leadership vacuum. Who will fix WPP now? Experts discuss whether the next CEO can drive bold ...

WPP Open, the agency’s AI-powered marketing platform, will integrate TikTok Symphony’s avatars, AI-dubbing translation and ...

The partnership will also provide access to an AI dubbing and translation tool, enabling content to be adapted into over 15 ...

Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc.

Mark Read departs WPP as the advertising industry grapples with agencies' declining power amid the rise of Big Tech and AI.

WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate ...

WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate ...

WPP Media, the rebranded media arm of the world’s largest advertising and media business, has undergone seismic change in the first six months of 2025. Global agency CEOs are no more, the Group M ...