A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial intelligence-powered operating system WPP Open.

Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its retail experiences.

WPP has announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic Heineken® brand portfolio, including Heineken®, Heineken® 0.0, ...

Beer brand Heineken has appointed WPP as its global shopper marketing and commerce partner for the iconic Heineken brand portfolio, including Heineken, Heineken 0.0, and Heineken Silver.

Heineken has named WPP as global agency partner for shopper marketing and commerce across its beer portfolio, according to a press release. VML Amsterdam, based near the Dutch brewer’s headquarters, ...

New Delhi: WPP has announced that it has been selected by Heineken as its global shopper marketing and commerce partner for the Heineken brand portfolio, including Heineken, Heineken 0.0 ...

WPP today announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic Heineken® brand portfolio, including Heineken®, Heineken® 0.0, ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

WPP (WPP) announced on Monday that it has been selected by Heineken (HEINY) as its global shopper marketing and commerce partner for the Heineken brand portfolio, including Heineken, Heineken 0.0 ...

WPP has won Heineken’s global shopper marketing and commerce work for its brand portfolio, including Heineken, Heineken 0.0, and Heineken Silver. This expands WPP’s relationship with Heineken ...