News

Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc.
Advertising giant WPP has suffered another blow with Mars shifting its $1.7 bn global media account to Publicis Groupe, ...
Mark Read’s exit has created a leadership vacuum. Who will fix WPP now? Experts discuss whether the next CEO can drive bold ...
Britain’s biggest advertising company has suffered a fresh setback after losing a $1.7bn (£1.3bn) Mars contract to a French ...
Mars has awarded its media mandate to Publicis Groupe, an account that was being earlier handled by WPP, media reports say.
A French advertising giant has threatened to sue WPP after accusing the British company of spreading “falsehoods” about its ...
Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...
Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being ...
Mars announced its latest global agency review in November last year, shortly after the US food giant acquired rival ...
s Weber Shandwick would oversee public relations, “with both agencies tasked with bringing culture and conversation even closer to the portfolio of iconic brands at Mars.” WPP declined to comment.
Publicis Groupe has bagged the media mandate for Mars, Inc., the makers of M&M's and Skittles, from British advertising group ...
WPP Media, the rebranded media arm of the world’s largest advertising and media business, has undergone seismic change in the first six months of 2025. Global agency CEOs are no more, the Group M ...