A new WPP Media forecast predicts creator ad revenue will overtake studios and media companies in ad revenue this year.

With more than 25 years of experience across some of the most dynamic sectors in advertising, from FMCG and finance to ...

WPP Media, the rebranded media arm of the world’s largest advertising and media business, has undergone seismic change in the first six months of 2025. Global agency CEOs are no more, the Group M ...

Mark Read’s exit has created a leadership vacuum. Who will fix WPP now? Experts discuss whether the next CEO can drive bold ...

WPP has become the first advertising and marketing services company to integrate TikTok’s generative AI tools, Symphony, into ...

WPP Media has officially confirmed Shivani Maharaj as its chief creator officer, while revealing that Toby Maclachlan is its ...

WPP Media has launched Open Intelligence, a “Large Marketing Model” capable of turning “trillions of data signals into ...

Maclachan moves to WPP Media. Says the organic honey from office's rooftop beehives added a real sweetener to his pay packet.

The partnership will also provide access to an AI dubbing and translation tool, enabling content to be adapted into over 15 ...

Open Intelligence is designed to help advertisers make sense of their data and use it in more ways, with a longer-term goal ...

D with company statement. Paramount Global has confirmed that it has swapped out its media agencies, parting ways with WPP ...

WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate ...