A new WPP Media forecast predicts creator ad revenue will overtake studios and media companies in ad revenue this year.

WPP Media has restructured its organisation, unveiling a new Asia Pacific, Middle East and Africa (APMEA) regional model ...

With more than 25 years of experience across some of the most dynamic sectors in advertising, from FMCG and finance to ...

WPP Media, the rebranded media arm of the world’s largest advertising and media business, has undergone seismic change in the first six months of 2025. Global agency CEOs are no more, the Group M ...

Global advertising revenue is expected to grow 6% this year, WPP Media said on Monday, lowering its earlier target of 7.7% ...

WPP Media has officially confirmed Shivani Maharaj as its chief creator officer, while revealing that Toby Maclachlan is its ...

With Mark Read stepping down as WPP CEO this year, speculation is mounting about the internal candidates who might be ...

WPP has become the first advertising and marketing services company to integrate TikTok’s generative AI tools, Symphony, into ...

WPP Media Open Intelligence understands and predicts audience behaviour and marketing performance, and will be rolled out ...

WPP Media has launched Open Intelligence, a “Large Marketing Model” capable of turning “trillions of data signals into ...

Maclachan moves to WPP Media. Says the organic honey from office's rooftop beehives added a real sweetener to his pay packet.

Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging ...