In the early 1950s, The Coca-Cola Company took Santa to new heights by launching “Operation Santa Drop.” The stunt used an aerial mission of Santa Claus to deliver 50,000 bottles of Coca-Cola and to isolated military outposts and research stations at the North Pole.

Holidays are coming! This Christmas, Create Real Magic with Coca-Cola. Talk to Santa, Create and Share Your Snow Globe.

Dec 10, 2024 · Coca‑Cola collaborated with industry-leading partners to develop the custom tools that power the “Create Real Magic” experience—which is accessible by scanning on-pack QR codes or by visiting CreateRealMagic.com—and offers a direct line to chat with Santa in more than 45 languages.

Nov 18, 2024 · Coca-Cola is facing backlash online over an artificial intelligence-made Christmas promotional video that users are calling “soulless” and “devoid of any actual creativity.”

Coca‑Cola did not create the legend of Santa Claus. But Coca‑Cola advertising did play a big role in shaping the jolly character we know today. Before 1931, there were many different depictions of Santa Claus around the world, including a tall gaunt man and an elf —there was even a …

Coca‑Cola will herald the start of the season with its Christmas Caravan truck tour, which will deliver magical kindness-led community experiences in more than 40 markets. Tour stops will include partnerships with local charitable organizations.

These spots retain the heart of Coca-Cola’s festive spirit, featuring snowy landscapes, festive animals, and the iconic Coca-Cola trucks, while adding a futuristic twist with AI-generated...

Experience the ultimate holiday celebration with Coca-Cola’s Classic Christmas! This immersive event brings the joy of the season to life with breathtaking light displays, festive ice skating rink, snow slides and delicious seasonal treats.

In 1931, Coca-Cola teamed with artist Haddon Sunblom to link the soft drink to Christmas. That year, Sunblom created his first Illustration showing Santa pausing for a Coke. Sundblom’s portrayal of Santa was nothing short of revolutionary.

Dec 6, 2024 · Discover how Coca-Cola transformed Santa Claus into a global icon, debunking myths and leveraging behavioral insights to dominate Christmas marketing. A timeless case study in branding and cultural influence.