Jul 7, 2020 · Over 60% of TikTok users are comprised of Generation Z, which refers to users born after 1996. Generation Z is one of the most diverse generations yet, with high levels of education, digital...

May 23, 2024 · Explore how TikTok is revolutionizing information consumption among Generation Z, overtaking traditional search engines like Google. Learn about the platform's impact on trends, effective content creation strategies, and the importance of influencer collaborations to engage younger audiences.

Jun 29, 2022 · Following current trends and extending them to educational content can help people learn through already-known formats. An example is the Discovery Channel profile, a virtual educational...

Sep 16, 2022 · Doing a search on TikTok is often more interactive than typing in a query on Google. Instead of just slogging through walls of text, Gen Z-ers crowdsource recommendations from TikTok videos...

Jan 16, 2025 · Generation Z: Visual storytelling rules their world, with Instagram (65%), YouTube (63%), and TikTok (58%) leading the pack. Nearly half (46%) use these platforms as their go-to search engines.

Aug 8, 2022 · Let’s take a closer look at what makes Gen Z activity on TikTok unique, and what our platform means to them. What excites Gen Z about TikTok? Joy and Happiness are two of the most powerful emotions.

Jan 10, 2023 · Not only is the app Gen Z-dominated, with 43% of global users aged 18-24, but young consumers also prefer TikTok to such an extent that it’s begun to rival Google as a search engine. Why? Gen Z trusts TikTok to give them the unbiased gist of what they’re looking for.

Jun 9, 2021 · To make things more interesting, I’ll do so through the lens of TikTok trends, emojis, and language—the building blocks of Gen Z culture. I’ve broken Gen Z behaviors into three broad characteristics: I’ll go through each of these below and throw in some (mostly) relevant Gen Z culture for good measure 🙆‍♂️.

Generation Z, born between 1997 and 2012, is the driving force behind TikTok’s success. This generation values authenticity, self-expression, and creativity. TikTok’s format caters perfectly to these preferences.

Feb 16, 2024 · Multiple polls have found TikTok to be the top source of news for Gen Z, and an increasingly popular source for Americans overall. A 2023 Pew survey found that one-third of adults under 30 regularly scroll TikTok for news, up 255% since 2020.