AdExchanger | News and Views on Data-Driven Digital Advertising …
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on …
Programmatic I/O 2025 Las Vegas | AdExchanger
GROUP RATES AND ADEXCHANGER MEMBER DISCOUNTS. Don’t go it alone, bring the whole team! Groups of 3 or more will receive 10% off the total registration fee.
Why Publicis Is Winning - AdExchanger
Dec 2, 2024 · 1. Bold technology strategy. Publicis’ technology strategy has been a major factor in its success. Publicis bought Epsilon for $4.4 billion in 2019, relying on it to unify all client data …
Is The Trade Desk A Hero Or Villain To Independent Ad Tech?
Oct 11, 2024 · As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad tech. We explore why. Plus: an update on Google …
The In-Game Ad Market is Expanding, One SDK At A Time
Oct 21, 2024 · Joining this trend is Gadsme, an in-game ad platform that announced Monday it released a new SDK for non-Unity game engines.The SDK supports Unreal, Godot, Cocos2d …
Meet Upright Analytics, A Leader Among New Short-Seller Activist ...
Nov 20, 2024 · In 2017, Gotham City Research leveled rough allegations against Criteo, claiming more than half of its impressions went to bots and fake or low-quality sites, as well as the ad …
Programmatic Advertising’s Final Frontier Is Linear TV
Oct 8, 2024 · Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only …
The Programmatic and Marketing Technology Events of the Year
CTV Connect. We're coming to March 12-13, 2025 for CTV Connect, the ultimate hub for all things connected TV, powered by AdExchanger, AdMonsters, Cynopsis, and Chief Marketer.
Latest - AdExchanger
Every week, we publish an original comic creation inspired by trends in the online advertising industry. These are the stories – and the highly specific double entendres – behind …
AWARDS 2024 | AdExchanger
CELEBRATING EXCELLENCE IN DIGITAL MARKETING AND ADVERTISING. The editors of AdExchanger present the 2024 AdExchanger Awards, the only recognition program honoring …