6 days ago · "Severance" director Ben Stiller has shared a video of Apple CEO Tim Cook's new morning routine, as he goes from being an outie to an innie, in the now famous Lumon elevator.

6 days ago · In a short video shared today by "Severance" executive producer Ben Stiller, Apple CEO Tim Cook visits Lumon Industries. He enters the office's elevator and undergoes the severance procedure ...

5 days ago · On January 24, 2025, Apple's CEO, Tim Cook, appeared in a promotional video as a Lumon employee reporting to work on his first day after undergoing the severance procedure.

Cook stars in a "Severance"-themed promo video released Friday by Apple. In the spot, Cook is reporting for work at the mysterious Lumon Industries as a “severed” employee, having undergone a ...

5 days ago · Apple CEO Tim Cook begins his first day at Lumon Industries in yet another brilliant marketing piece for Severance Season 2. In the latest promotional video for Severance Season 2 shared by series director Ben Stiller via his X account, Cook enters the Lumon elevator and descends down to the severed floor. After traversing the endless maze-like ...

Apple CEO Tim Cook has become Lumon's newest employee in a promotional spot for the second season of "Severance.". The teaser, which was shared by director Ben Stiller, sees Cook heading down to ...

Jan 24, 2025 · The Apple CEO — "Tim C" — is greeted by Mr. Milchick when he enters the Lumon offices in the season two promo. By Jackie Strause Managing Editor, East Coast In the footage, Cook is called the ...

Jan 24, 2025 · Apple CEO Tim Cook visited the severed floor of Lumon Industries. Before exiting the elevator, Cook’s “severed” self grinned mischievously, walking the long white hallways to meet Mr. Seth ...

Jan 24, 2025 · Apple CEO Tim Cook goes through the elevator transformation as a severed employee of Lumon Industries. Photo: Apple TV+

6 days ago · Apple CEO Tim Cook has become Lumon’s newest employee in a promotional spot for the second season of “Severance.” The teaser, which was shared by director Ben Stiller, sees Cook heading down to the severance floor after undergoing the surgical procedure to divide his identity between work and personal life. Upon arrival, Cook’s grim face turns into a smile as his innie, dubbed Tim C ...