Billy McFarland says he will sell the brand "to an operator that can fully realize its vision." The news comes days after the postponement of Fyre Festival 2, which was scheduled for late May.

Fyre Festival did not go well. Fyre Festival 2 is having trouble getting out of the starting block. Ultimately, the Fyre brand has only ever been associated with failure (although not failure to generate attention,

Fyre Festival's Billy McFarland is selling the brand after Fyre Fest 2 flopped. The follow-up event was indefinitely postponed earlier this month.