Playboi Carti‘s new album is off to a strong start on streaming platforms. Following its release on Friday (March 14), the Atlanta rapper's long-awaited third studio album, MUSIC, became Spotify's most-streamed album in a single day in 2025 so far.

The Atlanta rapper invites high-profile guests, pays homage to his forebears, and tries new styles on his expansive follow-up to Whole Lotta Red

Playboi Carti has been playing hard-to-get for years. He’s been teasing a new album without releasing it. He’s been putting new tracks up on YouTube or Instagram but not the streaming services. He’s gone four years without a full-length statement.