News

‘Hey Siri: Explain How Internal Feuding at Apple Left the Company Losing the AI Race’
A damning expose of Apple’s missteps trying upgrade Siri delivers a masterclass on how competing teams build resentment ...
Report Reveals Internal Chaos Behind Apple's Siri Failure
A new report from The Information today reveals much of the internal turmoil behind Apple Intelligence's revamped version of ...
Has Apple’s Siri learned there is no ‘I’ in team?
It might well be here by the end of the year, but is Apple Intelligence smart enough to fix its internal conflicts?
New Siri report reveals epic dysfunction within Apple — but there's hope
Federighi was placed in charge of the Siri overhaul in March, alongside his number two Mike Rockwell — who created the Apple ...
TechRadar3d
Apple's uncharacteristic Siri stumble is bad news for you, and now we may know how it happened and why there's reason for hope
As someone who's covered Apple for almost a quarter of a century, this Apple Intelligence Siri chapter is by far its most confounding one. We're now just two months away from the next Apple ...
The Information3d
How Apple Fumbled Siri’s AI Makeover
Last June, at Apple’s annual developers conference, the company offered a dazzling demonstration of how artificial ...
I only talk to Siri while I'm driving — and that's a problem for Apple
I live in the U.K., and when I asked Siri, "Who is the president." Siri's response: Keir Starmer. Right leader, wrong title.
Behind the scenes, Siri's failed iOS 18 upgrade was a decade-long managerial car crash
The long-delayed overhaul of Siri was hit by repeated failures to progress, with leadership problems making it harder to ...