The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed ...

Although not specifically slated for production, the BMW Vision Driving Experience is a rolling test rig for the powerful ...

The way the rear bootlid and brake lights sweep upwards into a ducktail spoiler. We’ve seen the concept version of the ...

BMW's Vision Experience delivers an unexpected thrill ride where software transforms every drive into pure joy. Its "Heart of Joy" tech isn't just about another electric vehicle. Your car simply gets ...

Showcasing driving pleasure up to the physical limits is the BMW Group’s mission with its new high-performance test vehicle – ...

At the Tech Days in Landshut, the BMW Group provided initial insights into the development and production of the 6th ...

The BMW Vision Driving Experience is a test bed for many of the systems we will see in its upcoming Neue Klasse of ...

Sugar Chow, the virtual artist better known as "sugardesign_1" on social media, has decided to CGI present his vision for the ...

BMW's Neue Klasse tech is not only boosting efficiency and energy density but also lowering cost and increasing reliability.

But this is much more than just a funky new shape for a new generation of electric cars and SUVs ... company's new stability control system "Heart of Joy.") This is basically a combination ...

BMW has slammed the breaks ... that it is "reviewing" the plans as the electric market fails to take off in the UK. Despite calling Plant Oxford "the heart of Mini production," it may not be ...